From the sugarcane belt of Uttar Pradesh

Sugar with the flavour left in.

Refining strips gud of its molasses — which is exactly where the caramel, the warmth and the colour live. We leave all of it in, then put it in shapes that fit an actual day.

Shop the boxes How it's made

Boxes & bundles

Buy it by the box.

The same four things in four sizes — from a first try to a month's worth for a house that gets through it. Every box costs less than the jars would separately, and the saving is printed on each one.

Mid
Combo Photo pending

Three to start with

Mid Combo

750g total
  • Jaggery Powder 250g
  • Amla Jaggery Candy 250g
  • Jaggery Laddus 250g
₹549
Hero
Box Photo pending

All four, in small

Hero Box

1,000g total
  • Jaggery Powder 250g
  • Amla Jaggery Candy 250g
  • Jaggery Laddus 250g
  • Jaggery Dry Fruit Trail Mix 250g
₹899
The
Household Pack Photo pending

For a kitchen that gets through it

The Household Pack

1,250g total
  • Jaggery Powder 500g
  • Amla Jaggery Candy 250g
  • Jaggery Laddus 250g
  • Jaggery Dry Fruit Trail Mix 250g
₹959
The
Family Pack Photo pending

The proper monthly shop

The Family Pack

1,750g total
  • Jaggery Powder 500g
  • Amla Jaggery Candy 500g
  • Jaggery Laddus 500g
  • Jaggery Dry Fruit Trail Mix 250g
₹1,349

Or buy things individually

Jaggery vs sugar

The honest version.

We're not going to tell you gud is a health food. Here's what actually changes when you swap.

Nothing bleached out

White sugar is refined, sulphited and decolourised until it's 99.5% sucrose and nothing else. Ours is boiled cane juice that was left alone.

The minerals stay in

Iron, calcium, magnesium and potassium survive the process because there isn't much process. Not a supplement — just not stripped.

It tastes like something

Caramel, molasses, a faint fruitiness. Sugar is engineered to taste of nothing at all. This is the actual reason to switch.

What we won't claim: jaggery has roughly the same calories as sugar, and it isn't a low-sugar or diabetic-friendly food. If you're sweetening something anyway, sweeten it with something that still tastes of where it came from.

Where it comes from

Three hours, a wood fire, and no chemistry.

Our gud is made in the sugarcane belt of Uttar Pradesh, in village kolhus that have worked the same way for generations.

  1. 1
    Pressed the same day Cane goes from field to roller within hours, because the juice starts turning the moment it's cut.
  2. 2
    Boiled over its own fuel The fire burns bagasse — the crushed cane fibre left over from pressing. The cane heats itself.
  3. 3
    Clarified with okra pulp Bhindi, not chemicals. It lifts the impurities to the surface where they can be skimmed off.
  4. 4
    Called by eye No thermometer. The gulave reads the syrup and calls the exact second it comes off the heat.

Read the full story

Sugarcane, the single ingredient
Sulphur-free No whitening agents Wood-fired Sourced direct from farmers

Jaggu's honesty test

Bright yellow jaggery isn't better jaggery.

It's jaggery someone got nervous about. Real gud is darker, duller, and shifts a little from batch to batch — because sugarcane does. A uniform golden block usually means somebody reached for baking soda or a whitening agent to make it look the way people expect.

We'll show you how to check ours. And anyone else's.

Learn the test
Jaggu's seal of approval