The proper monthly shop
The Family Pack
1,750g total- Jaggery Powder 500g
- Jaggery Chikki 500g
- Jaggery Laddus 500g
- Jaggery Dry Fruit Trail Mix 250g
₹1,189
From the sugarcane belt of Uttar Pradesh
Sugar with the flavour left in.
Refining strips gud of its molasses — which is exactly where the caramel, the warmth and the colour live. We leave all of it in, then put it in shapes that fit an actual day.
Boxes & bundles
Buy it by the box.
The same four things in four sizes — from a first try to a month's worth for a house that gets through it. Every box costs around 10% less than the packs would separately, and the saving is printed on each one.
For a kitchen that gets through it
The Household Pack
1,250g total- Jaggery Powder 500g
- Jaggery Chikki 250g
- Jaggery Laddus 250g
- Jaggery Dry Fruit Trail Mix 250g
₹869
All four, in small
Hero Box
1,000g total- Jaggery Powder 250g
- Jaggery Chikki 250g
- Jaggery Laddus 250g
- Jaggery Dry Fruit Trail Mix 250g
₹809
Three to start with
Mid Combo
750g total- Jaggery Powder 250g
- Jaggery Chikki 250g
- Jaggery Laddus 250g
₹459
Why switch to jaggery?
The honest version.
We're not going to tell you jaggery is a health food. Here's what actually changes when you make the switch.
Less processed, more natural
Unlike white sugar, which is heavily refined, sulphited, and decolourised until it's almost pure sucrose, jaggery is simply made by boiling sugarcane juice. That's it.
More than just sweetness
Because it isn't heavily processed, jaggery retains naturally occurring minerals like iron, calcium, magnesium, and potassium. It's not a supplement, but it hasn't been stripped of everything except sweetness either.
Richer flavour, better taste
Jaggery brings depth to every bite with notes of caramel, molasses, and a subtle fruitiness. White sugar is designed to be neutral. Jaggery is meant to add character.
A sweeter choice, naturally
You're still enjoying sweetness, just in a form that's closer to where it came from. Less refining. More flavour. A more authentic way to sweeten your everyday favourites.
What we won't claim: jaggery has roughly the same calories as sugar, and it isn't a low-sugar or diabetic-friendly food. If you're sweetening something anyway, sweeten it with something that still tastes of where it came from.
Where it comes from
Three hours, a wood fire, and no chemistry.
Our gud is made in the sugarcane belt of Uttar Pradesh, in village kolhus that have worked the same way for generations.
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1
Pressed the same day Cane goes from field to roller within hours, because the juice starts turning the moment it's cut.
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2
Boiled over its own fuel The fire burns bagasse — the crushed cane fibre left over from pressing. The cane heats itself.
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3
Clarified with okra pulp Bhindi, not chemicals. It lifts the impurities to the surface where they can be skimmed off.
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4
Called by eye No thermometer. The gulave reads the syrup and calls the exact second it comes off the heat.
Sulphur-free
No whitening agents
Wood-fired
Sourced direct from farmers
Jaggu's honesty test
Bright yellow jaggery isn't better jaggery.
It's often jaggery that's been made to look a certain way. Real jaggery is usually deeper in colour, with a matte finish and natural variation from batch to batch because sugarcane changes with the soil, the season, and the harvest.
An unusually bright, uniform block can be a sign that additives or processing aids, such as baking soda or whitening agents, have been used to alter its appearance.
We'll show you how to check ours. And anyone else's.
Learn the test